The Key to Success of Minotti Brand – World’s Furniture Empire from Italy

Minotti is an Italian brand that has developed its name on the international market as a monument of the “Made in Italy” spirit in terms of contemporary interior design. Products from this Brand are always the first choice for the construction of the most luxurious and classy living space for the upper class.

70-Years History Of Formation And Development Of Italy’s Leading Furniture Empire

Minotti was founded in 1948 by the founder named Alberto Minotti – who prepared the foundation for the Italian Interior Design Style recognized by the world. From a small craft workshop, Minotti has reached to the international scale and become a leading furniture brand under the leadership of the second generation – Renato and Roberto Minotti.

Over the decades, Renato and Roberto Minotti have established golden rules that are reflected in the Minotti collections. While competitors are still copying old designs, Minotti focuses on the sustainable development strategy and constantly attracts talents who are masters in the field of interior design.

At the heart of the Minotti identity is the full expression of the “Made in Italy” concept, combining both traditional elements and modern technological innovation. This combination is constantly improved thanks to the intensive research in terms of materials by artisans and century-old technological solutions. As a result, the value of the details in each of Minotti’s products is raised from the level of sophistication to perfection.

Over the past few years, Minotti has built the “Minotti DNA” standard that characterizes every collection of the brand. Following the main principle of “Innovation on the spirit of non-stop creativity”, the “Minotti DNA” standard is also formed on the basis of the principles of aesthetic design, timeless elegance, and savoir-faire technique that are meticulous in every detail of the pattern and focuses on maintaining traditional values.

Minotti Studio – The Heart And Brain Of The Brand

Minotti Studio plays a very important role in the process of building a set of brand standards. It is the space that forms all stages of the creative supply chain, from architectural design to interior design, from graphic design to rendering, and from brand marketing to product communication.

Minotti Studio shapes ideas and projects for designers, and also inspires the creative energy for them based on different cultural backgrounds. Therefore, Minotti’s collections not only reflect the brand’s identity but also the changes in the lifestyle of each country at specific periods.

Minotti Brand Receives the Noble Title: Italian Furniture – National Treasure

The year 2018 marked a breakthrough in the design direction of Minotti with the participation of famous design and architecture experts, including Christophe Delcourt, Nendo and Marcio Kogan / studio mk27.

Entering 2022, Minotti – the luxury furniture brand was honored to receive the title of “Italian Furniture – National Treasure” awarded by Italy’s Ministry of Economic Development. This is an important milestone affirming the level of the leading furniture brand and honoring the continuous efforts of Minotti over the past 7 decades.

Experience One Of The World’s First Minotti Concept Stores Right In Vietnam

Thanks to the strategic cooperation between Minotti and EuroStyle – the leading luxury furniture brand in Vietnam, Minotti Concept Store has been launched in Hanoi to bring the “spirit” of Italy closer to the fans of high-class interiors in Vietnam. The Showroom displays “signature” collections from the Brand and a diverse and rich material library.

The area of Minotti Concept Store is more than 1,000 square meters and is decorated by EuroStyle according to international 5-star standards with an elegant and modern style, reflecting the active mixture of different shapes, colors and fine materials.

Coming to the Minotti Concept Store, customers can visit, admire, and choose materials and colors in the way they like for their interior space. When opening the Minotti Concept Store in Hanoi, Minotti has strengthened its presence in Asia and become a sought-after destination for aristocrats who are attracted by the quality and style of “Made in Italy”.

EuroStyle – The Leading Brand In High-end Furniture Segment In Vietnam Market

EuroStyle is proud to be a prestigious and reliable choice for luxury projects such as Gran Meliá Nha Trang Hotel, luxury villas and private houses such as Vinhomes Riverside Penthouse, T-place, Golden Westlake and so on.

Acting as the representative distributor for nearly 40 strategic partners in terms of high-end furniture from Europe, EuroStyle is always a pioneer in the aesthetic taste for large projects in the luxury furniture segment. In Vietnam, EuroStyle is currently the leading company in creating luxurious and European-standard living spaces for the elite with the most rigorous criteria.

____________________

EuroStyle – Luxury Defined
▪️ Hotline: +841800282806 | https://eurostyle.com.vn
▪️ EuroStyle Design Center, 77 Nguyễn Thái Học, Ba Đình, Hà Nội
▪️ EuroStyle Riverside Center, Trung Tâm Almaz, đường Hoa Hồng, Vinhomes Riverside Long Biên, Hà Nội
▪️ EuroStyle Saigon Center: 199D Nguyễn Văn Hưởng, Thảo Điền, Q2, TP HCM