Visionnaire And EuroStyle Redefine High-end Living With Vietnam’s First Monobrand Showroom
Ho Chi Minh City, Vietnam, June 7th, 2025, EuroStyle proudly announces the opening of Vietnam’s first monobrand showroom of Visionnaire, the world-renowned Italian meta-luxury design brand, at EuroStyle Saigon.
Located in the heart of Thao Dien, this showroom marks a significant milestone in the evolution of high-end living in Vietnam, offering an immersive experience that blends artistry, innovation and heritage.
A strategic and renewed partnership
The opening of the Visionnaire monobrand showroom in Vietnam is the result of a partnership between two leaders in the luxury interior design industry: Visionnaire, a global icon of bespoke Italian craftsmanship and EuroStyle, Vietnam’s pioneer and market leader in the field of high-end living and branded real estates. Together, they aim to redefine the landscape of refined living by offering exclusive design solutions that cater to the sophisticated tastes of Vietnamese clients.
EuroStyle’s strategy focuses on curating an unparalleled selection of luxury brands that embody innovation, heritage and timeless elegance. The collaboration with Visionnaire is a testament to this vision, bringing the brand’s distinctive “Meta-Luxury” philosophy to Vietnam, a concept that transcends material value to embrace authenticity, exclusivity and cultural legacy.
This partnership aligns with EuroStyle’s broader vision of transforming Vietnam into a hub for world-class design and refined interiors. By introducing distinguished European brands like Visionnaire, EuroStyle seeks to elevate the standards of high-end living, offering discerning clients unparalleled access to bespoke designs, artisanal craftsmanship and innovative concepts. The collaboration not only reflects EuroStyle’s commitment to excellence but also paves the way for a more refined and sophisticated approach to interior design in Vietnam.
Visionnaire: crafting a new dimension of design
Since its inception, Visionnaire has defined the height of Italian meta-luxury in interior design, crafting timeless collections that exemplify the artistry of Italian craftsmanship and bespoke solutions. With a presence in over 60 countries, the brand is synonymous with craftmanship, heritage and a lower-impact approach. The Ho Chi Minh City showroom embodies this DNA, offering an immersive environment where visitors can explore Visionnaire’s curated collections and bespoke creations.
Inspired by its “Meta-Luxury” philosophy, the showroom is designed not just as a retail space but as a cultural hub for design enthusiasts. Each piece displayed is a testament to Visionnaire’s meticulous attention to detail, the use of noble materials and an unwavering commitment to Italian craftsmanship. The space highlights how luxury is evolving beyond mere aesthetics, becoming an expression of personal identity, artistic vision and sustainable innovation.
Showcasing exclusive collections
Visionnaire showroom at EuroStyle Saigon is a celebration of the brand’s distinctive design philosophy, where furniture transcends function to become a true work of art. Each setting within the showroom is thoughtfully curated to reflect Visionnaire’s ability to harmonize organic forms, refined materials and contemporary artistry. Visitors will experience an elegant fusion of bold architectural lines, exquisite craftsmanship and refined finishes, all meticulously designed to create a sophisticated yet inviting ambiance.
Inside the display are showcased some of the Hero Products of the brand, such as the Babylon Rack sofa or the Kerwan dining table by Alessandro La Spada – where the curvature of its marble legs represents a true innovation in terms of sustainability and material waste. Showcased also the Shibari armchair by Studiopepe and the Pavone by Marc Ange inspired by ancient bestiaries and the fragile yet captivating beauty of the peacock- This piece represents the first Art Design product of the brand, presented for the first time in Design Miami in 2019.
A destination for design excellence
Beyond showcasing its exclusive collections, Visionnaire showroom at EuroStyle Saigon serves as a creative platform for architects, designers and luxury connoisseurs. Visitors will have the opportunity to engage with EuroStyle’s team of expert consultants, gaining access to personalized design solutions that cater to unique lifestyles and spatial needs.
By establishing this monobrand showroom, EuroStyle and Visionnaire reaffirm their commitment to redefining high-end living in Vietnam. This collaboration is more than a retail expansion—it is an invitation to experience a new dimension of elegance, where design is an art form and every piece tells a story of heritage, craftsmanship and innovation.
VISIT VISIONNAIRE SHOWROOM AT EUROSTYLE SAIGON
EuroStyle Saigon Center, 199D Nguyen Van Huong, Thao Dien, HCMC
Hotline: 1800 28 28 06 | Website: https://eurostyle.com.vn
About Visionnaire
For over sixty years, Visionnaire has defined the height of Italian meta-luxury in interior design, crafting timeless collections that exemplify the artistry of Italian craftsmanship and bespoke solutions. Its philosophy centers on well-being and uniqueness, creating spaces that capture the essence of refined and personalized living. Founded by IPE SRL Benefit Company in 1959, its brand Visionnaire has become a global icon, embodying a lifestyle dedicated to the continuous pursuit of contemporary beauty.
The brand operates internationally, with flagship stores in the world’s design capitals—Milan, London, Dubai, Miami, Los Angeles, Hong Kong and Shanghai — and an extensive global network of monobrand stores and selected boutiques. Collaborating with a team of Italian and international designers, Visionnaire is the ideal partner for those seeking bespoke solutions: unique environments designed for exclusive residences, contract spaces, luxury hotels and yachts.
About EuroStyle
EuroStyle JSC is a pioneer and market leader in the field of luxury living and branded real estates in Vietnam. EuroStyle provides a world-class and comprehensive ecosystem that includes branding consultancy, design, construction, and project completion. Our services and projects range from exquisite private residences to iconic 5-star hotels such as the Gran Melia Nha Trang, the Lotte Hotel Hanoi… and branded properties such as Coral Villas furnished by Roberto Carvalli Home Interior, The Coral Villas inspired by GT115 Yacht – Part of Gran Melia Nha Trang 6* Resort. Owning bespoke showrooms located in prime locations with 5000sqm of display in Hanoi & Ho Chi Minh City, EuroStyle distributes nearly 40 top-tier luxury interior brands from Europe, including exclusive brands such as Visionnaire, Lema, Flos, Effegibi, Porcelanosa, and THG Paris. EuroStyle proudly undertakes the mission of elevating the luxury lifestyle of the elite Vietnamese class and to present a prosperous Vietnam to the world.
