An in-depth dialogue on the “Meta-Luxury” lifestyle of the elite, where interior design transcends material limits to become a statement of personal identity.
A strategic dialogue space gathering senior representatives from EuroStyle, Visionnaire, and architectural elites.
A strategic dialogue space gathering senior representatives from EuroStyle, Visionnaire, and architectural elites.
To deepen these values following the Media Appreciation – Shibari In Bloom event, EuroStyle and Italian luxury furniture brand Visionnaire officially initiated a strategic dialogue space named “Strategic Meeting – The Essence of Meta-Luxury”.
Meta-Luxury: When Design is the Art of Living
In the new era, luxury is no longer solely measured by precious materials; it is defined by an ideal, highly unique philosophy of living. This is the core of “Meta-Luxury”—the vision Visionnaire is building and directing towards global projects.
Mr. Filippo Basso (APAC Director of Visionnaire) directly decodes the core of the Meta-Luxury vision and the art of crafting unique living spaces.
The sophisticated space at the EuroStyle showroom, where the Meta-Luxury philosophy materializes through every display detail.
Within EuroStyle’s showroom space, Visionnaire presented a panoramic view of this philosophy. Inspired by the Shibari Armchair masterpiece; a symbol of connection between humans, space, and emotion. The dialogue guided guests into a world where each design carries a distinct artistic “DNA,” perfectly merging Italian craftsmanship (Made in Italy) with contemporary design thinking.
Multi-Dimensional Perspectives: From Global Vision to Practical Projects
The highlight of the Strategic Meeting was the multidimensional panel discussion, gathering top experts from the brand and the architectural field.
Global Vision: Through the insights of Mr. Filippo Basso – APAC Director of Visionnaire, the landscape of upper-class projects spanning Europe, Asia, and the Americas was clearly outlined. These are not merely architectural works, but vivid testaments to the high-class living experiences Visionnaire brings to the global elite.
Mr. Filippo Basso – APAC Director of Visionnaire decodes the unique “DNA” of global Meta-Luxury projects.
The Heritage Journey in Vietnam: From the perspective of the exclusive distributor, Mr. Alfredo Aguirre – EuroStyle Brand Director, provided profound insights into the positioning strategy and the journey of integrating Visionnaire’s unique values with the culture and lifestyle of the Vietnamese elite.
Mr. Alfredo Aguirre – EuroStyle Brand Director shares the strategy of leveraging Italian furniture heritage to shape the Vietnamese elite lifestyle.
Practical Perspectives from the Expert: Notably, the presence of Mr. Hai Nguyen – Projects Director & Senior Architect at Tai Nguyen Consultant Co., Ltd (TNCC), brought practical insights to the discussion. With over 25 years of experience in design consulting and managing high-end projects, he shared profound perspectives on his vision, experience, and portfolio. From understanding client desires and providing consultation, to resolving challenges during actual implementation.
Pioneering the Definition of Meta-Luxury in Vietnam
The Strategic Meeting – The Essence of Meta-Luxury event concluded, yet it opens a new chapter of collaboration between EuroStyle, Visionnaire, and the Vietnamese architectural community.
Ms. Claire Ngo – CMO of EuroStyle affirms the commitment to accompanying architectural elites in crafting new living standards.
Beyond a knowledge-sharing session, this is the starting point for strategic dialogues where macro design ideas are transformed into practical projects. Together, EuroStyle and its partners aim to redefine the concept of luxury (Luxury Defined) in the Vietnamese market, creating living spaces that are not only visually magnificent but also touch the depths of personal emotion and heritage.
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EuroStyle – Luxury Defined
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Website: https://eurostyle.com.vn
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Hotline: 1800 28 28 06
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EuroStyle Heritage Center: 02 Nguyen Thai Hoc, Cua Nam Ward, Hanoi.
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EuroStyle Head Office: 26 Tran Hung Dao, Cua Nam Ward, Hanoi.
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EuroStyle Saigon Center: 199D Nguyen Van Huong, An Khanh Ward, Ho Chi Minh City.
