Announcing the color of 2018 – the world dyed “purple infinity”
Pantone announces the color of 2018 – PANTONE 18-3838 Ultra Violet. It will become a major trend in fashion design, furniture … in the global.
Each year in the early or mid-December, the Pantone.com website announces a new color for the next year. And this time, the main color of the year 2018 is purple – vivid purple, called “PANTONE 18-3838 Ultra Violet”.
Becoming the color of the year, which means purple color will be the dominant color in fashion trends, interior design in 2018. It reflects “what the world needs,” quoted Laurie. Said Pressman, vice president of Pantone Institute.
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Ultra Violet means ultraviolet ray, which is not visible to the naked eye. Thus, this name suggests that this is an extremely mesmerizing and mysterious color, symbolizing the antagonism and infinite artistic creation. And as Alice Walker once said in a novel, purple is the color of the god of beauty.
Purple, in all colors in the spectrum, expresses this situation best, as Pantone explains. “[Ultra Violet] is a very provocative color, but it’s also a thoughtful color – it looks like an oxymoron. “This is a color that is historically associated with uniqueness, creativity and prosperity. These are the elements we need to create a meaningful future. Creativity and imagination are what we seek in our personal and business worlds. People are looking for ‘magic tablets’. It is attractive, seductive and magical. ”
World history has many concepts associated with purple. For centuries, purple was the royal color, because the material used to make the dye purple was extremely expensive.
In politics, purple represents uncertainty, symbolizes “bipartisan” people (in the United States there is a Republican with a red symbol, and the Democrats are blue).
In addition, it can be a dangerous color – at least in Southern California. In a report, California Forest and Fire Department director Pimlott made a prediction about “purple”. Not Pantone’s purple color, but a serious forest fire in Los Angeles.
In short, purple is the color of the extreme universe, which symbolizes power and wealth. However, it also exhibits political turmoil, and is a dangerous color. The contrast between the layers of meaning makes this color more mesmerizing and enigmatic, allowing artists to express infinite creativity in this colorpeter and paul fortressцель т цена